The Digital Cadet program is run by some of Australia's most highly regarded digital marketing professionals. As part of the course you will be learning and interacting with today’s leading digital media agencies, publishers and advertising clients, finding out how they communicate, manage technology and keep ahead of the game.
If you're already working in marketing or advertising and would prefer to enrol in a shorter course catering to industry professionals - please visit www.digitaltraining.com.au.
Jo Gaines has spent over 18 years working in advertising sales. She moved into digital sales in 1999, with her first foray at Terraplane Press, assisting to create juice.net, to support Juice (print) magazine. Since 1999, she has worked for various digital publishing companies and networks, including BMCMedia, Sensis and Yahoo!7.
Jo is currently the commercial director - consumer at CBS interactive in Australia. CBS Interactive publish a portfolio of Australian web destinations including BNET Australia (business/management guidance), Builder AU (developer news), CNET Australia (consumer technology), GameSpot AU (video gaming), TV.com (TV gossip and fan discussion), and ZDNet Australia (business technology).
Over the past 11 years, she has received various accolades, including MFA Online Representative of the Year (2000), Internet Dream Team member, Mindshare Interactive Salesperson of the Year (2003) and nomination for Yahoo! Global Superstar award (2004). She has also been a key member of the IAB and had various industry speaking engagements.
Jo is currently enrolled in a Bachelor of Applied Social Science (Management). She has also run several training seminars for her sales team/s. She has an Acting Diploma and has studied Marketing through Sydney Technical College. She has also completed various sales and management specific training modules such as Conflict Resolution Skills, Leadership & Management and Negotiation Skills.
Jo is presently working on a new business initiative with fellow industry leaders, which will launch in the second half of 2007.
A co-founder of leading agency, Whybin/TBWA (Sydney), Heather Albrecht is one of Australia’s leading digital strategists and trainers.
After a stellar international career in brand advertising, Heather was among the first to see the marketing potential of the internet and became an expert in the integration of digital channels with traditional media.
She has provided digital communications training to leading Australian media agencies like OMD, Zenith, OptiMedia, Starcom, Universal McCann, Initiative, Carat.
She has also worked with major advertising agencies like Digitas in NYC, Publicis, Host and the TBWA network across 12 European countries.
She has been a judge of numerous interactive awards including Chairman of the Judges for the 2003 and 2004 Internet Advertising Awwwards; ADMA Internet Awards; MSN Creative Clique Awards; and the MPNZ web site awards.
Heather works across all digital and emerging media channels with a special interest in Web 2.0 and Social Media applications.
Claudia Sagripanti is an acknowledged leader and strategist in the mobile sector. She is the principal of VentureOne, which consults in the digital media sector. Claudia has focused on providing strategic advice, product development and business development assistance specifically in mobile advertising & marketing, mobile content and applications.
Claudia has an exceptional network in the mobile community; she is currently Chair of AIMIA’s Mobile Industry Group (where she led the development of the industry standard mobile advertising guidelines); she was a co-founder of the Mobile Marketing & Advertising Awards; and was previously convener of the Online Advertising Taskforce (now part of IIA the Internet Industry Association). Previously she has worked in IT&T venture capital, and has worked in South Africa and Asia in business intelligence and services.
Claudia is a regular speaker and evangelist on mobile marketing and advertising, regularly contributing to conferences and publications.
Simon Banks and his company Visualfunk have a passion for enabling people to realise their creative potential. Started in the United Kingdom in 2002, Visualfunk has delivered creative training and team development programs throughout Europe and Australia.
Simon believes that creativity is both a business and life tool that drives competitive advantage, yet often 'creativity' gives way to 'process' in organisations. Organisations that can tap into the creative potential of their people and develop a creative and innovative culture will be leaders.
Simon brings a unique skill set to any organisation and practices what he preaches. He has combined a career as a trainer, consultant and account manager in the corporate training industry whilst being a professional artist. In between he has lectured at the National Gallery of England, seen a huge chunk of the world and had a very good time.
I went in with high expectations, and am pleased to say Digital Cadet exceeded them. The course was great fun and provided me with excellent industry knowledge and an invaluable leg up in my interviews. I'm now a valued team member of one of the world's biggest media agencies and wouldn't have gotten here without Digital Cadet.
Joe Wilson Adconion Account Executive
Digital Cadet December 2009Coming from a completely different Industry, I wasn't sure where to start in Digital. I was passionate about marketing and the internet so when I found the Digital Cadet course it seemed like a great idea. During the course, I learned about all the interesting aspects of online media and advertising. From display ads to blogging, social networks and search marketing, these were just some of the areas covered by leading members of the industry. The Digital Cadet accreditation gave me the winning edge I needed when finding work in the online media Industry. Now I'm happily employed at one of Australia's leading online media companies.
Billy Robinson , Columbus Search Analyst March 2008 Digital Cadet Student
To the Trainers and Guest Speakers,
First off I want to begin by saying thank you for this incredible opportunity to immerse myself into this new and exciting world of digital media. As you know my background had been in a related field and from the class I had simply hoped to gain a current, overall view of the industry and get myself caught up on the business of the internet. What I found instead was a vibrant and growing field filled with dynamic, inspired individuals who believed in what they did.
In the beginning, I found the course challenging as we were quickly introduced to an entire industry at once. It was a lot of information in a short period of time and at times hard to sort out how all the pieces of the puzzle fit together. But by week two, it had all begun to synthesize and by the end of the week I had not only decided to realign my career, but had decided on the direction and could see the path forward.
The most valuable part of the course for me was the guest speakers. I had been excited for the opportunity to be exposed directly to these companies - the same ones who are making news themselves everyday: Google, Yahoo7, ninemsn, Fairfax, News Digital. What I didn’t expect was the consistent high caliber of the individuals we met, who I would describe as being at the top of their game. Speaker after speaker amazed me with their in-depth understanding of the (still very young) industry and their passion for what they were doing. The best part was that even though they all spoke from different POV¹s, based on the companies they represented, they all spoke the same language and seemed genuinely inspired by the future of things to come.
The most inspiring part of the class for me was the discussion of the WEB 2.0 movement currently afoot. Social media has been something that has quietly woven itself into the fabric our lives. Not only is it a great way to communicate, it has made it fun to create and share our ideas, gripes and desires. But in our brand-focused world, it has also given us something else: a vehicle to communicate with advertisers. I now understand the power of social media and the role it will play in making advertising more honest, accountable, interesting, and useful. And that combined with the new tracking technologies that will enable behavioral targeting, advertising can't help but becoming more efficient. Which will make us more efficient? And I want to be part of that.
I feel my life has been enriched not only professionally, but personally as I now have a much better understanding of the WWW one of the most important developments so far in my lifetime.
Ed Kopkas, Starcom Digital Media Executive November 2007 Digital Cadet Student
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